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mini programs

China’s WeChat seeks slice of Apple’s app store with ‘mini’ function

China's largest mobile social media network WeChat is offering its 768 million users a function which allows them to by-pass app stores such as Apple's.  The launch of "Xiaochengxu", which translates as "mini programs", challenges Apple founder Steve Jobs' idea of an app store overseen by the maker of the iPhone, the device which marked its 10th anniversary on Monday. App stores run by Apple and Google generate billions of dollars in revenue globally for them and China is a key target market as its users rely heavily…