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Are ‘natural’ cigarette smokers being misled?

WASHINGTON: Natural American Spirit tobacco products are marketed as “natural” and “additive-free,” and many users think that means the cigarettes are safer to smoke, according to a recent U.S. study. This raises the concern that people who might otherwise quit smoking might switch to American Spirit instead, thinking they will be safer, the researchers write in the journal Tobacco Control. In a national survey of smokers, almost 64 percent of Natural American Spirit users considered their own brand to be “safer” than…