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missed call

Facebook seeks India revenue boost with ‘missed call’ ads

CALIFORNIA: Facebook Inc wants its users in India to hang up on advertisers. The Internet social networking company is testing a new type of ad in the country that allows mobile phone users to click a button that calls a brand advertiser, immediately hangs up and then receives a return call. The return call delivers pre-recorded audio messages about everything from sponsored cricket scores to information about shopping discounts, minimizing data charges for the user. The so-called “missed call” ad was specially created by…