Facebook seeks India revenue boost with ‘missed call’ ads
CALIFORNIA: Facebook Inc wants its users in India to hang up on advertisers.
The Internet social networking company is testing a new type of ad in the country that allows mobile phone users to click a button that calls a brand advertiser, immediately hangs up and then receives a return call.
The return call delivers pre-recorded audio messages about everything from sponsored cricket scores to information about shopping discounts, minimizing data charges for the user.
The so-called “missed call” ad was specially created by…