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Who needs football? Cricket has billion-plus fans, survey finds

The football World Cup may be attracting viewers across the planet but cricket has a huge audience too, with a fanbase of more than a billion people, a major new survey says. The report, conducted by Nielsen Sports for the International Cricket Council, put the number of fans at 1.039 billion — mostly male, living in South Asia, and with an average age of 34. However, 39 percent are female, the survey says, adding that the venerable, five-day Test format remains popular, attracting interest from 70 percent of fans.…