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Neki Tree

‘Neki Tree’: Surf Excel’s unprecedented initiative to spread goodness

Whenever it comes to heartwarming advertisements of goodness and integrity, Surf Excel’s excellence in pulling on our heartstrings with its advertisements comes on the top. Like every Ramazan, Surf Excel again initiated a series of videos laden with the messages of moral goodness that we get to watch daily under the banner of ‘Aaj Ki Neki’.  This time Surf Excel is just not sticking to those meaningful videos, but taking a step further to physically engage people in an on-ground activity called ‘Neki Tree’ at Dolmen Mall…