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Twitter to let advertisers buy video ads on Periscope

Twitter, trying to boost its sagging advertising revenue, will allow brands to buy commercials on its video streams for Periscope, signaling a major push to make money off the live-streaming platform, the company announced on Tuesday morning. With sponsors growing more wary of exactly what kind of online videos their ads are being placed against, Twitter is allowing a select group of advertisers to purchase pre-roll videos, meaning those that run prior to the publishers’ content, on Periscope streams. Twitter acquired…

Now you can go Live on Twitter

Twitter has unveiled the ability to go Live on its app, the company said in a blog spot on Wednesday. Just like Facebook, live videos are real-time video posts from public figures or your friends. Twitter said that it is making it easier to broadcast live video straight from Twitter. It said that Live video is the most immerse way to experience what is happening around the world, whether it is protests or monumental monuments or just things which make us laugh out loud. These direct engagements are not new to…

Twitter launches video streaming app

WASHINGTON: Twitter on Thursday launched its streaming video application Periscope, a move that could dampen enthusiasm for the rising online star Meerkat, which offers a similar service.