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Phone App

How a phone app and a database served up Imran Khan’s poll win

ISLAMABAD: A phone app and a database of more than 50 million voters were key weapons in the successful campaign of cricket legend Imran Khan in last month’s general election. How Khan’s Pakistan Tehreek-i-Insaf (PTI) party used the database and the associated app represents a sea change in the antiquated way in which Pakistan’s biggest parties conduct elections, from pre-poll targeting of voters to on-the-day mobilization of supporters. PTI was secretive about the technology plan ahead of the July 25 poll, fearing…