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Pola Orbis

Men’s make-up market starts drawing big brands

SEOUL/PARIS/TOKYO: From an eye shadow that opens with the flick of a thumb, Zippo-style, to a barely-there foundation in subtle blue-grey packaging: men’s make-up is getting a makeover as manufacturers bid to take it more mainstream. France’s Chanel and Japan’s Pola Orbis are among firms launching new ranges to exploit signs of rising demand for cosmetics among men, especially in Asia, betting the tide is finally turning in a segment that has long underwhelmed. Beyond showbusiness circles or the limited realm of beauty…