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Russian agency offers fake restaurant reviews ahead of World Cup

MOSCOW: A Russian marketing agency has offered to help restaurants in cities hosting the soccer World Cup use fake reviews to bump up ratings on review site TripAdvisor, the agency’s owner has confirmed. Marketing company Bacon Agency says it can circumvent TripAdvisor’s algorithm for detecting fraudulent posts and publish reviews in foreign languages ahead of an influx of fans from abroad. “What can you do if no Serbs and no Swedes have ever been to your venue and left a review?” Bacon Agency asks, in a brochure…