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Sony Pictures Networks India Private Limited

World’s richest cricket board is poised to get wealthier

MUMBAI: The world’s richest cricket board is poised to get even wealthier after media rights to Indian cricket for the next five years brought spirited bidding on Tuesday. The e-auction of television and digital rights, a first in cricket, was not concluded but the Indian board (BCCI) received a bid of 44.4 billion Indian rupees ($683 million) for consolidated global rights from an unidentified bidder. “The online auction will now resume on Wednesday...from the same stage,” the BCCI said in a statement. Star India…