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The Theory of Everything

Stephen Hawking, the ‘superhuman’ pop culture star

 Very few people may have read and understood "A Brief History of Time", but the physicist Stephen Hawking carved himself out a place in pop culture equalled only by Albert Einstein. While the brilliant mind behind the theory of relativity was instantly recognisable by Einstein's unruly "mad scientist" hair, Hawking's wheelchair and his synthesised voice made him every bit as iconic. Both knew how to play to the gallery, and that the key to scientific evangelism was not to take yourself too seriously -- in public.…