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Brand ‘Messi’ unblemished by poor World Cup

MOSCOW: Lionel Messi may be heading home early from the World Cup after flops on the pitch for Argentina yet he will remain a ubiquitous presence in Russia and around the world as the face of dozens of brand marketing campaigns. For while sporting success in a single tournament is a matter of contrasting luck and split seconds — Messi striking a penalty at the Iceland goalkeeper, arch-rival Cristiano Ronaldo of Portugal burying one in the Spanish net — results in Russia will do little in themselves to damage brand…