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video makers

Video makers want YouTube to change subscription tool

CALIFORNIA: Video makers with millions of subscribers on YouTube expressed frustration at a trade show last week that the service notifies only a portion of their followers about new posts, causing declines in viewership and their revenue. The gap between viewership and subscribers, which is akin to followers on Twitter or page likes on Facebook, emerged as the latest rallying point for YouTube creators gathered at Viacom Inc’s VidCon, an annual online video industry annual gathering. YouTube, which is part of Alphabet…