Candace Payne recorded the video in a department store parking lot on Thursday.
Chewbacca is a fictional character from the “Star Wars” movie series and adventurer Han Solo’s sidekick.
The mask emits a guttural sort of whine, characteristic of Wookiees, that Payne triggered when she opened her mouth.
“I’m such a happy Chewbacca!” Payne exclaims, while laughing. “This is worth every penny!”
“Chewbacca” began trending on Twitter in the United States on Friday, with users of the social media platform cheering the video.
“If you haven’t seen the Chewbacca mask lady video yet, you are missing out on a few minutes of pure joy,” tweeted ¡Gabe! Ortíz (@TUSK81).
“Can we all agree that this reaction to a Chewbacca mask is everything?” tweeted Kohl’s (@Kohls), where Payne said she bought the mask.
“Laugh. It. Up,” tweeted Star Wars’ official Twitter account (@starwars).
A Kohl’s spokeswoman said the Chewbacca mask has sold out online.
As for Payne, a subsequent Facebook post indicated that she is enjoying the reaction.
“Thanks for all the feels, Internet webs,” Payne wrote. “I mean it.”