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Trade promotion plans

Karachi: Lack of dedicated funds stops Pakistani embassies abroad from going for promotion and marketing of the country’s goods and services as they get a limited amount to meet administrative expenses only, says Pakistan’s Ambassador-designate to Indonesia Attiya Mahmood.

Speaking at a meeting with businessmen at the Karachi Chamber of Commerce and Industry (KCCI), Mahmood said the embassies could only facilitate those promotional activities that were either financed by the Trade Development Authority of Pakistan or events and exhibitions organised by trade associations.

“Lack of dedicated funds for trade promotion activities at Pakistani embassies acts as one of the key hurdles in the way of enhancing trade with different countries,” she remarked.

Highlighting her planned activities in Indonesia, she said all possible facilities and assistance would be provided to the Pakistani businessmen willing to expand trade with their Indonesian counterparts.

She stressed that the embassy would be playing its role in dispute resolution by taking up issues being faced by the Pakistani business community with local authorities in Indonesia.

During recent visit of a KCCI delegation to Indonesia, Chamber President Abdullah Zaki signed a memorandum of understanding with the Jakarta Chamber of Commerce for setting up a joint chamber, which would open new avenues for business communities of both sides.

Responding to concerns over weakening bilateral trade over the past few years, particularly after signing of the Preferential Trade Agreement, Mahmood asked the KCCI’s research cell to identify the causes of the decline and present them to the embassy so that these could be addressed.

In a bid to step up bilateral trade, Zaki asked the ambassador to help the KCCI in setting up a display centre of Pakistani goods and services in Indonesia, which would enable Indonesian businessmen to take a close look at the high-quality goods being manufactured in Pakistan.



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