Pod Works is hoping to lure those who sit in coffee bars to work on their laptops to its revamped booths, which boast wifi, plug sockets, a phone, printer, scanner and free coffee and tea.
Once dotting British cities, towns and villages, the red telephone boxes have dwindled in number over the years, replaced by modern booths or simply removed. Some have been turned into libraries or coffee shops.
“We thought it was a good idea to repurpose these and take them into the 21st century,” Pod Works UK managing director Lorna Moore said. “The sheer volume of tourists who come and stand by the box and take selfies and photographs indicates just how iconic and important they are.”
Pod Works launched its first such work station in central London’s Russell Square this month and is opening others across the capital, for which membership costs 25 pounds ($32) a month. It plans to expand to other British cities in October.
“We’re hoping to have 50 out by Christmas and then this time next year we will have 300 out,” Moore said.