Italian fashion house Versace splashed graphic prints all over its designs for its fall line on Friday, unveiling the collection on its own time days after Milan Fashion Week wrapped.
Designer Donatella Versace reworked the brand’s Greca motif into a geometric pattern, “a dynamic and immersive 3D maze”, for her womenswear and menswear creations and in the video presentation of the line, models posed, acted out scenes and strutted in a large maze-like set.
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Model Gigi Hadid kicked things off, dressed in a black crop top, skirt and coat.
“I have realized that this is the future, the new way of communicating collections,” Versace said in a statement, adding that models, like actors, brought “designs to life”.
“During the filming of this show, I saw how important it is to give the models time to ‘feel’ the clothes they wear on the runway. Despite living in a digital era of immediacy, taking this time is crucial to forming a genuine connection. This is what the present and future look like to me.”
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Versace’s jackets had rounded shoulders while dresses were cinched at the waist or came in metal mesh. The looks were completed with headscarves and platform shoes.
For men, there were jacquard suits, jumpers, and tops adorned in the Greca print. Models also wore shorts and cropped trousers.
Versace also presented a graffiti Medusa smiley in the line, a play on the fashion house’s logo.
