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Women empowerment: SCB launches ‘Goal’ in Pakistan

Since the launch of the programme in 2006, it has grown to  become an internationally recognised global movement operating in 24 countries, helping over 145,000 young women to date.

Through a combination of sports and life skills training, Goal aims to empower and equip adolescent girls with the confidence, knowledge and skills they need to become integral economic leaders in their families, communities and societies.

“Standard Chartered’s decision to bring GOAL to Pakistan is part of our contribution to help address issues affecting adolescent girls in Pakistan,” chief executive officer (CEO) SCB Pakistan, Shazad Dada said while commenting on the launch.


“Through the sport-based leadership skills building and financial literacy activities, Goal aims to empower and equip adolescent girls with the confidence, knowledge, and skills they need to be integral leaders in their families, communities, and economies.”

The programme is delivered through, our international NGO partner, Women Win, who are strategic partner of Goal. Women Win will train our locally selected partner – Right to Play – to deliver Goal and oversee monitoring and evaluation. It also shares the Goal curriculum through their network of girl-focused sport for development partners.

On the occasion, Women Win’s programme director, Meg Smith said, “Women Win is proud to partner with SCB to manage and deliver the Goal programme globally. Together we ensure that the programme continues to reach more girls around the world, including now in Pakistan”.

The combination of sport, life skills and financial education in Goal enables girls to develop fundamental life skills and build their leadership, she said. By playing sport, girls challenge traditional gender norms and become better equipped to achieve their rights.


Goal inspires girls to take the first steps towards becoming economically empowered young women and will provide girls in Pakistan with the launching pad to reach their potential, added Smith.

The training curriculum is based on four training modules. ‘Be Money Savvy’ focuses on financial education. ‘Be Yourself’ imparts communication skills; ‘Be Healthy’ builds knowledge on health and hygiene, and ‘Be Empowered’ teaches girls confidence and life skills.



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