Facebook acquires Source3 to help fight video piracy

Facebook has acquired Source3 to launch crackdown on users who share content without its creator’s consent.

Source3 is the world’s first platform for end-to-end management of intellectual property in user-generated content (UGC). It builds technology to detect intellectual property that has been shared by internet users without permission.

This startup provides IP recognition, licensing and rights administration services to connect creators, marketplaces and brands and enable monetization of user content across physical and digital products.

Facebook is not just acquiring the technology but some of the team members of Source3 as well.

Facebook has received a lot of complaints for pirated content and it did its best to redress the issues, however the situation still needed some extra care, therefore, Facebook went the extra mile to acquire this technology.

Earlier, Facebook used the Audible Magic system and Rights Manager technology to avoid piracy.

The company added another option in April for rights holders: Leave the content up, and make money off the views that these pirates are generating for you.

Facebook is likely to become home to lots of professionally produced videos through barring piracy and paying publishers.

“We’re excited to work with the Source3 team and learn from the expertise they’ve built in intellectual property, trademarks and copyright,” a Facebook spokesperson said in a statement shared with Recode. “As always, we are focused on ensuring we serve our partners well.”