Facebook said on Wednesday it would ban advertisements referring to any cures or prevention around the coronavirus outbreak, and those that create a sense of urgency around the situation.
The coronavirus disease, believed to have originated in the Chinese city of Wuhan late last year, has killed more than 2,700 people.
The announcement by the social-media giant comes as it faces increasing regulatory scrutiny over the type of content posted on its platform, specifically items reflecting extreme ideologies and fake news.
Last month, Facebook said that it would remove content about the virus “with false claims or conspiracy theories that have been flagged by leading global health organizations and local health authorities”, joining companies like TikTok and Pinterest.
Believed to have originated from illegal wildlife sold in the Chinese city of Wuhan late last year, the new coronavirus has infected some 80,000 people and killed close to 2,700 in China.
Although the World Health Organization says the epidemic has peaked in China, coronavirus cases have surfaced in about 30 other countries, with some three dozen deaths reported, according to a Reuters tally.