Jennifer Aniston and Matt LeBlanc reunited on screen during a nostalgic, multi-sitcom crossover commercial that aired during the 2026 Super Bowl, delighting fans of 90s television.
The Dunkin’ Donuts ad, titled Good Will Dunkin: The Pilot, featured household names from iconic shows including Friends, Seinfeld, Cheers, and The Fresh Prince of Bel-Air. The commercial humorously imagined an alternate universe in which Good Will Hunting had been made as a sitcom, with Ben Affleck taking the lead while donning a blonde wig and recreating scenes from the Oscar-winning film.
The advert kicked off with a grainy VHS-style message, reading: “Before the movie, a much better version of Good Will Hunting was made as a sitcom with a real genius in the lead and some other actors.”
Aniston and LeBlanc also reprised their beloved Friends roles, with LeBlanc’s character Joey appearing in a doughnut shop scene with canned laughter.
The ad also featured Seinfeld’s Jason Alexander, Alfonso Ribeiro of The Fresh Prince of Bel-Air and Cheers breakout Ted Danson.
After the ad had aired and made rounds on social media, some viewers praised the Avengers-style reunion of the sitcom stars. Jairo Jiménez tweeted, “The best part of the Super Bowl is the Dunkin’ Donuts commercial. It’s nostalgically brilliant. Pure delight.”