The month of innumerable blessings is just around the corner and people are eager to help each other with whatever they have got, in order to maintain the overall gracious vibe of Ramadan and to collect as many prayers as they can.
The holy month of Ramadan is observed throughout the world between the Islamic months of Shabaan and Shawaal where Muslims fast from the morning till the evening. The basic aim of Ramadan is to test your tolerance by not only staying hungry for the day but also by being tolerant in other fields of life. The true essence of Ramadan is to be kind and polite to others and to be nice to your family, friends, and co-workers.
Ramadan is one month of the entire year where you can actually feel the bar of your blessings going up. You will feel light and content by just offering prayers and helping others with their work. The month also makes us realize how special it is, to be empathetic and do stuff for people unconditionally.
Few Pakistani brands play a pivotal role in creating social awareness about the soul of the holy month of Ramadan. One of these brands is well-acclaimed Surf Excel. It has been immersed in creating exceptional, out of the box campaigns every year for maximum influence on the spectators.
For instance, in 2016, the brand had introduced #madadekibadat to depict the message of helping people regardless of caste, creed or race. Surf Excel’s 2017 campaign #NekiEkIbadat spoke at length about the importance of having empathy for others. Last year’s campaign #EkNekiRozana delved into the necessity of having close one even closer, shedding light on the importance of relations.
It is again that time of the year when Surf Excel is all set to bring a brand new campaign about altruism; ‘Eisaar’ which will mainly focus on how Ramadan makes us choose similar things for ourselves and our Muslim brothers, as Eisaar is also one of the most essential fragments of Islam that teaches us to think about others before ourselves having selflessness in our heart.
