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Meta unveils new generative AI tools for all advertisers

Social media giant Meta Platforms said that it has started rolling out generative artificial intelligence (AI) tools that can create content like image backgrounds...

Major US advertisers to stick by TikTok despite its possible ban

TikTok has gained users as the coronavirus pandemic kept people home, interacting with their phones.

Twitter to let advertisers buy video ads on Periscope

Twitter, trying to boost its sagging advertising revenue, will allow brands to buy commercials on its video streams for Periscope, signaling a major push...

Facebook to develop app for television set-top boxes: WSJ

WASHINGTON: Facebook is creating an app for television set-top boxes, including Apple's Apple TV, the Wall Street Journal reported, citing people familiar with the...

Facebook aims for more transparency with video ad data

Two months after Facebook admitted it had inflated the average time it told advertisers that users were watching their video ads, the company is promising...

Snapchat raises $1.81 billion in new funding round

Messaging app Snapchat Inc has raised $1.81 billion in an equity offering, indicating strong investor interest in the company despite concerns that it is struggling to attract advertisers.

With CEO shakeup, Twitter under pressure to please advertisers

SAN FRANCISCO: Twitter Inc's next chief executive officer faces a crucial challenge as the company seeks to appease Wall Street after this week's management shakeup - helping disaffected advertisers connect with users.

Facebook claims 2 million advertisers

NEW YORK: Facebook said Tuesday it has boosted the number of advertisers on the social network to two million as it launched a mobile app for those managing their commercial pitches.

Facebook targets advertisers as 100 million log on in Africa

JOHANNESBURG: One in 10 Africans are logging on to Facebook every month, the world's No.1 online social network said on Monday, presenting a new target audience for advertisers.

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