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Warner Bros Discovery to cut nearly 1,000 ad sales jobs

Warner Bros Discovery Inc (WBD.O)is looking to cut up to 30% or nearly 1,000 jobs in its global advertising sales team, a person familiar...

Google releases new ad features

Alphabet's Google on Wednesday introduced new advertising features intended to help local businesses get more customers

Netflix offering more than $300 million for billboard company

Netflix is offering more than $300 million to buy a company that owns billboards across Los Angeles, including on West Hollywood’s famed Sunset Strip.

You’re the product: Facebook’s business model explained

Do you prefer organic food? Did you study in Mexico? Do you like red shoes? Such bits of information about Facebook users may seem...

Google bans cryptocurrency advertising

LONDON: Alphabet Inc’s Google said on Wednesday it was banning advertisements for cryptocurrencies and initial coin offerings, the latest internet company to clamp down...

BuzzFeed to cut jobs, refocus advertising

NEW YORK: BuzzFeed said on Wednesday it was cutting an estimated 100 jobs as the news and entertainment website reorganizes its advertising efforts in...

Instagram adds advertising to Instagram Stories

Instagram is bringing more than 30 advertisers into one of its fastest-growing features, Instagram Stories, in a bid to boost advertising revenue, the company...

Google starts big advertising push around new Pixel phone

Google's new "Pixel" smartphone is off to a fast marketing start with $3.2 million in television ads in two days since it announced the...

Facebook to bypass ad-blocking on desktop computers

SAN FRANCISCO: Facebook on Tuesday began letting marketing messages slip past ad-blocking software on desktop computers.

New York Times swings to loss as advertising revenue slides

The Times reported a net loss for shareholders of $211,000, compared with a profit of $16 million in the same period a year ago. Overall...

Verizon to announce $5 billion deal to buy Yahoo today

Verizon Communications Inc (VZ.N) will announce an agreement on Monday to buy Yahoo Inc (YHOO.O) for about $5 billion, according to a person familiar with the matter.

Facebook to put friends and family first, not media

WASHINGTON: Facebook said Wednesday it would give friends and family more prominence on user feeds, a move that may hurt media outlets that rely on the social network to draw readers.

Instagram getting more advertisements than Twitter: survey

SAN FRANCISCO: Advertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter.

More than 1,500 ‘Mad Men’ props up for auction

CULVER CITY, USA: Feel like slipping between the floral bedsheets on which Don Draper had a threesome? Fancy taking a spin in his convertible or popping the question with Betty's "silver-colored" engagement ring?

Priyanka Chopra to earn big bucks in 40 days

MUMBAI: Bollywood actress Priyanka Chopra will be earning nearly INR 100 crores in 40 days thanks to 24 advertising campaigns in her pocket.

EU’s highest court upholds restrictive new law on cigarettes

LONDON: The European Union's highest court has upheld a tough EU law that will standardize cigarette packs, ban menthol flavoring and restrict e-cigarette advertising.

Internet advertising spend to overtake TV by 2017

SHANGHAI: Businesses around the world are set to spend more on internet advertising than on television commercials for the first time in 2017, forecaster ZenithOptimedia said on Monday.

Twitter, YouTube, Instagram work on stealth advertising

PARIS: The quandary for those who run social networks is how to monetise activity on them without antagonising and thus losing users through distracting ads?

Online ad revenue at risk in war on 'click fraud'

NEW YORK/BOSTON: A growing number of U.S. companies, including MillerCoors and AIG, are stepping up the battle against online ad fraud by demanding proof that their ads have been seen by real people instead of computers hijacked by cybercriminals.

Facebook warns of increased spending, shares fall

SAN FRANCISCO: Facebook Inc warned on Tuesday of a dramatic increase in spending in 2015 and projected a slowdown in revenue growth this quarter, slicing a tenth off its market value.

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