A video, a disturbing one indeed, of a man continuously beating a dog is going viral.

The clip, which started doing the rounds of the Internet recently, shows the man senselessly insisting on teaching the dog the alphabet, while it obviously refuses to pay attention.

As a response, he keeps slapping the animal unnecessarily until it rescues itself from his clutches. The barely 30-second video ends with the sound of the chuckle of the man shooting the video watching their ‘fun game’.

Although many copies of the clip were taken down after it generated a huge backlash, couple of them are still up on video sharing website YouTube.

WATCH

(Warning: Graphic violence involved)