The Walt Disney Company has officially launched its eagerly awaited “World of Frozen” at Disneyland Paris. Under the leadership of Disney Experiences Chairman Josh D’Amaro, the initiative marks a significant achievement in the company’s worldwide strategy. As part of the resort’s €2 billion makeover, the immersive realm debuted on Sunday, introducing guests to the fictional kingdom of Arendelle.
The setting is anchored by a towering ice mountain and Elsa’s palace, which overlooks a Nordic-style settlement. As part of this broader development, Walt Disney Studios Park has undergone a major transformation to become Disney Adventure World. Disney showcased what it described as the largest expansion in the park’s 32-year history (since its opening in 2002) at an event that attracted notable visitors, including Penélope Cruz, Naomi Campbell, and Teyana Taylor.
The launch is a landmark international event for D’Amaro, who has spent decades in Disney’s parks business. The Parks and Experiences division continues to be a primary financial driver for the company, contributing a significant portion of its operational income. D’Amaro lauded the creative teams behind the Frozen franchise, specifically director Jennifer Lee—who is currently working on Frozen 3—and called the opening a “transformational moment.”
Guests can now explore Arendelle village, take a boat trip on Frozen Ever After, interact with characters such as Anna and Elsa, and enjoy live performances like the Snow Flower Festival.