ISLAMABAD: The federal cabinet has appointed Special Assistant to Prime Minister on Overseas Pakistanis and Human Resource Development Zulfikar Bukhari as an acting chairman of a 25-member National Tourism Coordination Board (NTCB).
As per a notification issued by the cabinet division, with Prime Minister Imran Khan’s approval, the NTCB and its nine working groups were established to promote tourism in the country.
The working groups include Cultural, Heritage and Archeology, Eco-Tourism, Branding and Tourism Marketing, Regulatory and Policy Reforms, Religious Tourism, Adventure Tourism, Infrastructure Development and Facilitation, Trans-Himalayan Jeep Rally and Investment Encouraging group.
The board would devise a strategy to highlight true potential of country’s tourism sector through promotional campaigns and marketing, the notification added.
The NTCB would also be responsible for attracting investments in tourism sector with the help of Economic Affair Division, Board of Investment (BoI) and other concerned departments.
Ensuring coordination among federal and provincial tourism sectors would also be the job of the board.
Provinces will receive all kinds of assistance in formulating a regulatory framework for ensuring quality standards in the field of hospitality and other technical aspects.
