On Wednesday, Trump opted out of a Republican primary debate on Fox News (FOXA.O), attracting millions of viewers who watched – or at least scrolled by – a rival interview on X.
That 46-minute conversation with conservative commentator Tucker Carlson had drawn nearly 250 million views as of Thursday night, according to the site’s statistics.
On Thursday evening, Trump broke from a vow that he would stick exclusively with his new platform Truth Social, the app developed by his Trump Media & Technology Group (TMTG) startup. Trump had 6.4 million followers on Truth Social as of Thursday.
Truth Social has been Trump’s main source of direct communication with his followers since he began posting on the app regularly in May. The former president has used Truth Social to promote his allies, criticize his opponents and defend his reputation amid legal scrutiny from state, congressional and federal investigators.
A year ago, TMTG announced a deal to go public by merging with Digital World Acquisition Corp (DWAC), a special-purpose acquisition company (SPAC). The deal – which would infuse TMTG with $1.3 billion in cash – is now in doubt amid investigations by the Department of Justice and SEC, which have delayed its closing.
Trump’s company faces a crucial deadline when shareholders of DWAC have until 10 a.m., Sept. 5 to vote to extend the period of time DWAC has to complete its merger with TMTG. If DWAC does not get the votes, the SPAC will liquidate on Sept. 8.
Trump sued Twitter in 2021 over his suspension from the platform, arguing the move violated his right to freedom of speech under the First Amendment of the U.S. Constitution.
A U.S. judge in California dismissed the case, and a federal appeals court in Pasadena, California, is set to take up the dispute on Oct. 4. Attorneys for Trump have said his claims are still viable, and can be ruled on by the appeals court, despite his reinstatement to the platform.