Pakistani musician Ali Sethi will feature on screens at New York’s Times Square over the Christmas holidays.
The singer will be seen in a special video display, Future Tradition, that celebrates the genre-bending work of Pulitzer Prize-winning composer Du Yun and her global collaborators.
Ali and some other artistes collaborated with global music force Du Yun this year to create a classical work for New York’s Carnegie Hall and the Times Square display.
The video sponsored by the Beijing Century Foundation and Times Square, will show a portion of Ali’s performance.
He took to Instagram to share the exciting news with his fans.
https://www.instagram.com/p/B56FOBeBDwq/?utm_source=ig_embed
“I feel honoured to be a part of this display,” Sethi said in a statement. “I have always believed in our musical traditions, in their power to win hearts and change minds, and I feel so proud to represent them before the world.”
The display will run twice a day from December 15th to 21th, with 16 sightings on December 16th.
The Lahore-based singer is known for traditional Pakistani and classical music. He made his film debut as a singer with The Reluctant Fundamentalist.
Ali released four original songs this year and a ghazal’s rendition; Chandni Raat, Dil Lagaayein, Ishq, Dil Ki Khair and Gulon Main Rang.