Apple unveils water-resistant iPhone 7

The tech giant nveiled a smaller, cheaper iPhone aimed at emerging markets and possibly China, the world’s biggest buyer of smartphones, as the technology company looks to reverse a decline in worldwide sales of its most important product.

The company announced that a Super Mario game was coming to the new phone and Pokemon Go would feature on its upgraded Apple Watch.

The excitement at the Bill Graham auditorium in San Francisco was not matched on Wall Street, where Apple’s stock was down 0.4 percent. However, Nintendo Co Ltd’s U.S.-listed shares, jumped more than 20 percent to trade around $35 on hopes its games would reach a new audience.

The world’s best-known technology company said the iPhone 7 would have one, zooming 12-megapixel camera and the ‘Plus’ edition would feature two cameras.

The world’s best-known technology company said the iPhone 7 would have one, zooming 12-megapixel camera. Starting at $649, it is the same price as the 6S predecessor. The larger 7 ‘Plus’ edition, starting at $769, would feature two cameras, including a telephoto lens.

Apple also removed the analog headphone jack from both new models, as was widely expected. The new headphones supplied by Apple with the phone will plug into the same port as the recharging cord, making it incompatible with most wired headphones without an adaptor. Apple includes the adapter.

The phones will also work with Apple’s new wireless headphones, called Air Pods, available in late October at a price of $159.

The disappearance of the headphone jack “will probably annoy a certain amount of people” but they would likely get over it, Binger said.

Apple described dropping the jack as an act of courage as it moved toward a wireless future with the optional Air Pods. Getting rid of the jack also increased room for stereo speakers, and Apple sharpened the technology on most features, from the camera to a pressure-sensitive home button to a boost in memory.

The new phone will start shipping in major markets, including the United States and China, on Sept. 16.

 

Bob O’Donnell of research firm TECHnalysis said Apple’s new glossy black finish could be more popular than any tech feature, reflecting the slowdown in major tech innovations for smartphones.

“While the camera improvements for the iPhone 7 Plus are nice, they are incremental for most and the lack of headphone jacks could offset that for others,” he said.

 

Apple typically gives its main product, which accounts for more than half of its revenue, a big makeover every other year and the last major redesign was the iPhone 6 in 2014. Many are expecting a three-year cycle this time, culminating in a major redesign for 2017 to be called iPhone 8.

Apple said its Apple Watch Series 2, with a swim-proof casing, will be available in more than 25 countries starting on Sept. 16.

“I predict Watch sales will improve dramatically,” said Tech analyst Patrick Moorhead. “Most of the current Watch owners are early adopters and the next wave could be 10 times the size of that market.”

Apple also launched a new version of the device called the Apple Watch Nike+, in partnership with the athletic goods manufacturer Nike Inc, featuring GPS so athletes can track their runs.

REACTIONS

Meet your new iPhone. #appleevent pic.twitter.com/QkWclPkfpV

— Julia Love (@byJuliaLove) September 7, 2016

#iPhone7Plus camera can does bokeh with new Portrait mode. Dual cameras work together to create depth map, blurs background. #AppleEvent — Pete Pachal (@petepachal) September 7, 2016

 

Intriguing to see Nintendo launch Super Mario game for the iPhone while Sony is holding its own console event today… — Jan Dawson (@jandawson) September 7, 2016

New Apple Watches withstood 24/7 underwater tests, Apple exec says. Just keep swimming. #appleevent — Julia Love (@byJuliaLove) September 7, 2016

 

Will Pokemon Go be enough for you to pull your Apple Watch out of the sock drawer? #appleevent — Julia Love (@byJuliaLove) September 7, 2016

Apple AirPod#AppleEvent pic.twitter.com/y2iWvS1exn — AirPods (@Apple_AirPod) September 7, 2016

First time Apple has focused on comparisons to a two-year ago chip (A8). Seems like a clear push for upgraders. — Ben Thompson (@benthompson) September 7, 2016