WATCH: Author eats his book live on TV after wrong election prediction

A book author in UK suffered an utmost humiliation after his wrong election prediction, prompting him to eat his own book in the face of prophecy misfire.

Matthew Goodwin, who has made good on his promise to eat his new book if Jeremy Corbyn’s Labour had a successful night.

Since the results came in, the election expert has been mercilessly trolled by Labour supporters for a tweet that he must wish he never sent.

Labour went on to poll 40% – and Mr Goodwin has now dined on his new book, entitled ‘Brexit’, on live TV – marking one final triumph for Labour supporters.

Appearing on Sky News on Saturday, he was asked if he is a man of his word, to which he replied: ‘Well indeed I am.

‘I was surprised that Jeremy Corbyn got two percentage points more than I had expected, and I did say that I would eat this book.

‘Two percentage points makes a big difference, I am a man of my word, so what I’m going to do is just sit here and eat my book, while you guys carry on.’

And the next moment, he did eat his book live during the telecast.