MUNICH: German carmaker BMW teamed up with Lego Technic to create a 603-piece model of their R 1200 GS Adventure motorbike.
The design teams of the two companies decided to join forces to create an alternative model as is commonly provided with LEGO Technic 2-in-1 kits. So the parts of the LEGO Technic BMW R 1200 GS Adventure can also be used to build the Hover Ride Design Concept. Furthermore, the BMW Junior Company – an innovative BMW Group training unit – turned the Hover Ride included in the set into an elaborately produced full-size replica.
The BMW R 1200 GS Adventure is the first LEGO Technic model to be created in cooperation with a motorcycle manufacturer.
“BMW Motorrad approached LEGO Group with the idea of a collaboration because the two companies have much in common: they both successfully combine innovation and tradition in their brands and products, providing unforgettable experiences for young and old alike all over the world,” says Heiner Faust, Head of Sales and Marketing BMW Motorrad.
The Hover Ride Design Concept
The two design teams also drew on their inventive flair to create the LEGO Technic Hover Ride, the alternative model included in the kit. This model is a futuristic concept – full of emotion and creative energy though not laying claim to technological plausibility.
“It was a great idea and a superb creative challenge to develop a fictitious model from the parts of the LEGO Technic BMW R 1200 GS Adventure set. Our concept not only incorporates the BMW Motorrad design DNA with typical elements such as the boxer engine and the characteristic GS silhouette, it also draws on the LEGO Technic stylistic idiom,” says Alexander Buckan, Head of BMW Motorrad Vehicle Design.
It should be noted that BMW R 1200 GS Adventure was available since 1st January 2017 as a detailed LEGO Technic model replica. After the merge with LEGO Technic, it recreates the shapes and mechanisms of the full-size original as much as possible.
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
