Careem's matchmaking service irks many, few eager to avail

KARACHI: Your Rishta has arrived! This morning Careem users woke up to a surprise with notifications and emails that their ‘Rishta’ (marriage proposal) has arrived; shocking its patrons.

Arousing the curiosity, many people fell for the clickbait notification to find out what was it about until they discovered that the taxi-hailing service has launched ‘Rishta’ service to help single Pakistanis to find life partners.

‘Bas kar forever alone ka naara, ab status hoga ‘taken’ tumhara’, Careem’s email read.

En-routing to the destination, now Careem’s users can consult the ‘Rishta Aunty’ for finding their life partners while using the ride-hailing service.

The taxi-hailing service has launched another campaign. Only this time they are targeting the youth who is still single or unmarried.

‘Careem offers you the ‘Halal’ way to find the right person. Have a rishta aunty accompany you during your ride’, the email further read.

People receiving the emails and notification took to Twitter to question and launche a furious tirade against the new marketing ploy of the ride-hailing service. Some were clearly unfunny to this and a hailstorm of tweets soon followed.

After 15 years
Kids: ‘mama Papa app ke love marriage thee ya arranged?’
Parents: ‘betaa #CareemMarriage‘#careem #rishtaaunty #halalmarriage

— Aiman (@aimans_3) July 19, 2017

How to deal with #Careem ‘Halal’ rishtas. pic.twitter.com/pgA7MdNZYs

— Anas Tipu (@teepusahab) July 19, 2017

Be careful, you can get #rishtafied during a cab ride#careem #epic #haddhehogayi pic.twitter.com/BgJS5iq0TS

— Nehdia Khalid (@NehdiaK) July 19, 2017

#Careem Rishta Just Arrived And MoM! Chappal Flying All Over RoomS! pic.twitter.com/i6GVnaPbkf

— Pirah Shaikh (@Pirah__Shaikh) July 19, 2017

50% of Pakistani are gonna book Rishta aunty Car just to troll rishta aunties #careem #rishtaaunty

— Maida Farid (@maidaFaridch) July 19, 2017

brb going to Karachi to find the rishta aunty pic.twitter.com/VgW1Tmp0jL

— Areeba Siddique (@areebasiddique) July 19, 2017

Me : 1 paper main fail hogai hoon.
Ami : pic.twitter.com/mXCH99y2B3

— omgh. (@Mahnoorizhere) July 19, 2017

The rishta aunty service will run from 19 to 20th of July during the ride.