Dolly’s new ‘Cup of Ambition’ coffee line pours nationwide later this year

Country icon Dolly Parton is fueling fans’ “9 to 5” hustle with her new signature coffee brand, Cup of Ambition, created in partnership with Louisiana-based Community Coffee.

What Is ‘Cup of Ambition’?

Inspired by Parton’s Grammy-winning anthem “9 to 5,” the coffee line launches with Light, Medium, and Dark roasts. Parton worked directly with the Saurage family, Community Coffee’s sixth-generation owners, to curate the blends. The brand aims to capture “the warmth, energy, and Southern hospitality Dolly is known for”.

“I’ve spent a lifetime workin’ 9 to 5, 5 to 9, and every hour in between! It takes a lot of energy to pursue your passion and navigate each day. That’s why I wanted to make a coffee that works just as hard,” Parton said. “You know, I begin each morning with a head full of dreams, a notepad full of ideas, and a cup or two of coffee. Whether you’re chasing dreams, tackling that to-do list, or just enjoying a quiet morning at home, I hope it brings a smile with every sip.”

Where to Get the First Taste: Dolly’s Tennessean Travel Stop

Cup of Ambition makes its public debut June 24, 2026, at the grand opening of Dolly’s Tennessean Travel Stop in Cornersville, Tennessee, off Exit 22 on I-65 south of Nashville. Guests can try the new blends at the coffee shop, DLY BBQ restaurant, and throughout the travel center.

The travel stop features fuel stations, EV charging, a trucker’s lounge, Doggy Parton dog park, live music stage, and custom merch, all “inspired by the spirit of the open road”.

Nationwide Rollout Coming in 2026

Can’t make it to Cornersville? A “full portfolio” of Cup of Ambition will launch nationwide later this year. The line will be sold in ground and K-Cup formats through Community Coffee, with whole bean, ground, single-serve, and ready-to-drink options planned.

Community Coffee’s third-generation owner Donna Saurage said: “Dolly embodies the same values Community Coffee was built on: hard work, warmth, and genuine connection. This partnership felt right from the very first conversation”.

Part of Dolly’s Expanding 2026 Empire

The coffee launch caps a busy year for Parton. Dollywood is celebrating its 40th anniversary, and Dolly Parton’s SongTeller Hotel opens in Nashville this September with the world’s largest museum dedicated to her life.