This is officially the end of an era, as three years after discontinuing the iPod classic, Apple has finally discontinued the iPod nano and shuffle.
Apple has quietly taken down the websites for both the iPod nano and shuffle. As of now, searching for the products results in “learn more” and “buy” links, but they lead to URLs that are no longer available.
An Apple spokesperson confirmed said that both products have met their end and are now officially discontinued. This makes the iPod touch the last device standing with the once ubiquitous iPod name.
“Today, we are simplifying our iPod lineup with two models of iPod touch now with double the capacity starting at just $199 and we are discontinuing the iPod shuffle and iPod nano,” said an Apple spokesperson in a statement.
Another news is that the iPod touch now comes in 32GB and 128GB storage options, with the latter priced at $299. The previous 16GB and 64GB capacities are no longer available.
Apple has long maintained that the iPhone, iPad, and iPod touch would ultimately cannibalise the traditional music player hardware. The iconic iPod classic was discontinued in 2014.
The rise of the iPhone and the company’s push into streaming with Apple Music have helped make music ownership a thing of the past.
The iPod nano hadn’t been significantly updated since 2012, when the company redesigned it with Bluetooth support for wireless headphones and speakers. This was a solid indicator that Apple was focused on devices that can run apps.
Apple released a new batch of colors for the seventh-generation model in 2015. The clip-on iPod shuffle last saw a redesign with the fourth-gen model in 2010, which made a quick return to physical controls after the poorly received third-generation model of 2009.