Fawad urges media to present country's positive image to attract tourists

ISLAMABAD: Federal Minister for Information and Broadcasting Fawad Chaudhry on Wednesday emphasised the need to promote tourism to present Pakistan’s positive image.

Speaking at Pakistan Tourism Summit in Islamabad, he said Pakistan is a beautiful country and an attractive tourism destination.

The minister said the new government’s assuming power added to the country’s dignity world over. He, however, lamented that people had stopped visiting Pakistan owing to negative media coverage of the country.

He said the new visa regime introduced by the PTI government will go a long way in promoting tourism in the country.

Regional conflicts also damaged the tourism sector, Chaudhry said, calling for showing the country in the best possible light. He assured that Pakistan has a bright future ahead.

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He said the country had faced many challenges in the 70s and 80s due to its negative perception at global level.

The minister urged media to highlight the positive image of the country to boost tourism. He said the aviation policy recently approved by the federal cabinet envisaged measures to improve travelling facilities to the country’s tourist destinations including Gilgit-Baltistan.

He said the government has worked out strategy to organise cultural activities in the country including a mela in the federal capital.