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‘Pakistan’s upcoming elections a major focus for Facebook’

Facebook gears up to tackle spread of fake news during Pakistan's upcoming general elections

LOS ANGELES: Following data breach scandal involving Russia’s influence in the US elections, Facebook has now deployed technology tools like artificial intelligence and thousands of people to work on security as the company’s “major focus” this year is to protect the integrity of upcoming elections in Pakistan and a few other countries.

According to Zuckerberg, the year 2018 is a big year for elections and Facebook is enhancing its security features to prevent the spreading of misleading information.

Pakistan elections Facebook

“In the US Senate Alabama special election last year, we successfully deployed some new artificial intelligence (AI) tools that removed Macedonian trolls who were trying to spread information during the election. We now have about 15,000 people working on security and content review and we’ll have more than 20,000 by the end of this year,” Zuckerberg told reporters during a conference call.

“This is going to be a big year for elections ahead with the US midterms and elections in India, Brazil, Mexico, Pakistan, Hungary, and others. This is going to be a major focus for us,” he said.

Zuckerberg said Facebook had taken big steps by taking down Russia’s Internet Research Agency (IRA) pages that were targeting the US. “Since we became aware of their activity after the 2016 US elections, we’ve been working to root out the IRA and protect the integrity of elections around the world,” he said.

mark zuckerberg facebook pakistan elections

“There have been a number of important elections that we’ve focused on. A few months after the 2016 elections, there was a French presidential election and leading up to that we deployed some new AI tools that took down more than 30,000 fake accounts….In German election, the company developed a new playbook for working with the local election commission on share information on threats it received, he said.

“We have more work to do here and we’re going to continue working very hard to defend against them. There’s the Mexican presidential election, there are big elections in India and Brazil as well as in Pakistan and Hungary and a number of other countries and the US midterms, of course,” he said.

Zuckerberg pointed out three different types of activity that required different strategies for fighting.

“Economic actors, who are basically spammers, the second are governments trying to interfere in elections, and then the third is just polarization and sometimes lack of truthfulness in what you’ve described as the media, If we just make it so that the economics stop working for them then they’ll move on to something else. I mean, these are literally the same type of people who had been sending you Viagra e-mails in the ’90s. We can attack it on both sides. On the revenue side, we make it so that they can’t run the Facebook ad network,” he said.

The second category is the national security issues’, like the Russian election interference. “In order to solve that, what we need to do is to identify these bad actors…What we need to do is to just track that really carefully in order to just be able to remove it from Facebook entirely,” he said.



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