Six-year-old YouTube star brings his own toy line to Walmart
A 6-year-old boy whose toy reviews have drawn billions of views on YouTube will debut his own line of slime, stuffed animals and other merchandise at Walmart Inc next month, the retailer said on Monday.
Six-year-old Ryan, the star of his own YouTube channel Ryan ToysReview, who will debut his own line of slime, stuffed animals, and other products at Walmart Inc next month.
The Ryan’s World merchandise will be sold exclusively at more than 2,500 Walmart stores in the United States and on the Walmart.com website starting Aug. 6. The products will expand to other retailers in October.
Pocket.watch has negotiated licensing deals for a handful of online video stars to expand their reach through toys, apparel, and home products. The Ryan’s World merchandise, designed for ages 3 and up, is the first to come to market.
The products include T-shirts with four designs featuring some of Ryan’s favorite things, including pizza.