ARY Digital Network joins Reckitt Benckiser's 'Hoga Saaf Pakistan' movement

KARACHI: Reckitt Benckiser (RB), makers of Dettol and Harpic, has partnered with country’s leading media house, ARY Digital Network as the official media partner for its ‘HOGA SAAF PAKISTAN’ movement.

This announcement was made by Fahad Ashraf, Chief Executive, RB Pakistan in a press briefing held at The Citizens Foundation (TCF) along with CEO ARY Digital Network Jerjees Seja and Advisor to the Prime Minister on Climate Change Malik Amin Aslam.

‘Hoga Saaf Pakistan’ is RB’s social outreach program which is actively working to support government’s Clean and Green Pakistan movement.

With the sheer reach of the ARY network RB’s ‘Hoga Saaf Pakistan’ will get a chance to spread its message across the country and gather the positive momentum that Pakistan needs today. RB, along with ARY, will also be organizing multiple cleanliness and plantation drives across the country to mobilize youth and develop sense of ownership towards cleanliness of the country.

Founder and President ARY Digital Network Mr Salman Iqbal in his message said, “We believe Reckitt Benckiser’s Hoga Saaf Pakistan, in support of Government’s Clean Green Pakistan, is a very positive step towards the betterment of the country and ARY Digital Network is proud to be associated with it. We would like to extend all our support to this campaign as ARY Digital Network has always strived for a better Pakistan. For us, Pakistan always comes first!”

Talking to the media, Fahad Ashraf, Chief Executive RB said, “HOGA SAAF PAKISTAN is RB’s social commitment for a cleaner, healthier and a prosperous Pakistan. With the leading Media Network joining hands with us along with the Ministry of Climate Change, we want to reach out to all Pakistanis to support us in realising this vision. Kyunke, Mil Kay Lagaenge jaan, toh Hoga Saaf Pakistan!”

ARY News anchor Waseem Badami, Jeeto Pakistan host Fahad Mustafa, Good Morning Pakistan host Nida Yasir, Bakhabar Savera hosts Madeeha Naqvi and Shafaat Ali were also present on the occasion.

Earlier this week, RB announced mobilization of Rs 1billion for this program which will focus on three key pillars including personal hygiene, toilet hygiene and waste disposal.

Under the umbrella, the company plans on reaching out to 2 million school going children through its hygiene awareness programs, 1.5 million homemakers educating them on toilet hygiene as well as targeting 500 villages to be declared Open Defecation Free (ODF) by the end of 2019.