Kellogg reports downbeat quarterly results on demand decline
- By Reuters -
- Aug 08, 2025
August 8, 2025: WK Kellogg reported second-quarter results below estimates on Thursday, hurt by soft demand for its packaged breakfast cereal amid macroeconomic uncertainty.
Customers have cut back spending on branded packaged food and are seeking cheaper alternatives at private-label brands amid pressures on consumer spending driven by U.S. President Donald Trump’s fluctuating tariff policies.
The cereal maker agreed to be bought by the Italian owner of Ferrero Rocher in a deal worth around $3.1 billion in July, and the Battle Creek, Michigan-based company continues to expect the deal to close in the second half of 2025.
Net sales for the quarter ended June 28 fell 8.8% to $613 million, missing estimates of $622.1 million, according to data compiled by LSEG.
The company reported earnings per share of 9 cents, below estimates of 24 cents.
WK Kellogg Co is a leading American food manufacturing company that specializes in ready-to-eat cereals. Headquartered in Battle Creek, Michigan, the company was spun off from Kellogg’s (now named Kellanova) in October 2023.
With a rich history dating back to 1894, WK Kellogg Co has been a pioneer in the cereal industry, starting with the creation of Corn Flakes by its founder, W.K. Kellogg. Today, the company operates primarily in North America, manufacturing and distributing iconic brands across the United States, Canada, and the Caribbean.
In the US, WK Kellogg focuses on producing high-quality cereals, leveraging its trusted brands to meet the evolving needs of consumers. With a strong commitment to helping people be healthier and happier, the company prioritizes innovation and community support. As a standalone entity, WK Kellogg Co has greater strategic flexibility to direct resources toward growth opportunities, regaining category share, and expanding profit margins. With a legacy spanning over a century, WK Kellogg Co remains dedicated to bringing its best to everyone, every day, through its trusted foods and brands.