The establishment of The Pakistan Trade Pavilion (PTP), a permanent expo site in the vibrant European capital of Lisbon, strategically addresses the challenges hindering Pakistani manufacturers’ access to the European market, poised to become a game-changer.
Azfar Bukhari, a distinguished British-Pakistani figure renowned for his extraordinary endeavors, is the pioneer of this revolutionary project, promising to reshape the trajectory of Pakistani exports.
Despite Pakistan’s privileged duty-free access to the entire EU bloc under the Generalized System of Preferences (GSP+) status, its products have faced obstacles such as limited visibility, industry dispersion, economic instability, and unfavorable perceptions.
The PTP, strategically located in Lisbon, seeks to be a pivotal instrument in overcoming these constraints, providing a platform for Pakistani enterprises to thrive on the international stage.
The pavilion serves as a centralized platform, showcasing a diverse array of products manufactured in Pakistan. Introduced by the internationally acclaimed figure Azfar Bukhari, honored by the Sindh Assembly for his extraordinary services, the initiative is already garnering attention. Emphasizing the significance of tourism, culture, and heritage in fostering economic growth, PTP aims to alter negative perceptions and showcase Pakistan’s rich cultural treasures, creating a dynamic trade environment benefiting both Pakistan and its international partners.
PTP’s strategic location in Lisbon aspires to provide a vital link between Europe and Africa, serving as an ideal platform for potential expansion into other European cities and the growing African market. With a commitment to high-quality products, timely deliveries, and adherence to European standards, the pavilion aims to foster trust among buyers and increase demand for Pakistani products.
Azfar Bukhari, known for challenging racial comments by British Prime Minister Boris Johnson and advocating for Pakistan on the international stage, played a pivotal role in persuading the
Portuguese side to secure a permanent display center for Pakistani products. The initiative could be transformative for Pakistan’s exports, ensuring direct access to the world’s single-largest market, comprising the entire EU bloc.
Bukhari revealed that he is waiting for the formation of the Government after the General Elections in February 2024. The entire idea was already tabled with the cabinet, who even offered an important role in Trade and Investments, applauding the idea as revolutionary in Pakistani exports. However, Bukhari refused to accept such an offer and renewed the assurance of his best cooperation to formally materialize this endeavor with the new Government after elections.
PTP’s EU integration strategy facilitates Pakistani businesses in establishing sub-offices in Europe, overcoming travel barriers, and connecting with potential clients. A European sub-office not only grants work and residency rights but also offers a path to European citizenship after five years, ensuring a lasting presence in the European market.
The long-term success of PTP hinges on ongoing collaboration among all stakeholders, celebrating Pakistan’s diverse traditions, landscapes, and hospitable spirit. By expanding business opportunities and fostering lasting relationships with international buyers, the Pakistan Trade Pavilion is poised to make a significant contribution to Pakistan’s export sector, economic development, and job creation.
In an era where global trade dynamics are evolving, PTP stands as a testament to Pakistan’s commitment to innovation and international collaboration. The pavilion’s potential to reshape the future of Pakistan’s trade is underscored by its unique features and strategic positioning, making it a beacon of hope for the nation’s economic growth on the global stage.
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