The Duchess and her modern yet classic sartorial choices are intended to bridge the gap between the past and the present. According to royal historian Catherine Mayer, Princess Kate’s strength lies in presenting a deliberate visual narrative that links the current institution of the monarchy with its history of hundreds of years.
1. Style of fashion, historical continuum Rather than pursuing fashion based on the latest trends, Princess Kate makes an effort to include herself within a larger historical context.
Mayer points out that her wardrobed frequently includes the structured look of the 1930s and 40s day dresses: shoulders sharply accentuated, waists tightly cinched, and skirt lengths mid-shin.
Kate is thus managing two things with these classic designs: the images are so enduring that when you look back at them in archival photos 50 years from now they will not look old. The public will see her as representing continuity as the monarchy upholds stability and leadership.
2. Economic power of “The Princess Kate Effect.”
The term “The Kate Effect” is used to describe how, within hours of a public event appearance, clothing, shoes and accessories worn by Princess Kate fly off the shelves.
Wardrobe Strategy may be an integral part of a senior royal’s public image, as their dressing choices are the most consistent means of visual communication.
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Whether Princess Kate’s sartorial statements express an acknowledgment of the past, an effort to strengthen current diplomatic ties, or a sustainable future, they speak volumes without a single word. Historians are also in agreement that these fashion choices are not just stylistic and are an “essential aspect of public relations.”