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All Stories: Adidas

Adidas sees strong sales in China

Adidas saw strong growth in Greater China in the third quarter, while sales in North America excluding Yeezy shoes were up on the year...

Adidas raises 2024 guidance again, citing good brand momentum

Adidas on Tuesday raised its full-year sales and profit guidance, citing better than expected performance in the third quarter and good brand momentum as...

Adidas apologizes to Bella Hadid after she threatens legal action

German sportswear giant Adidas tendered an apology to pro-Palestinian American supermodel Bella Hadid after she threatened to take legal action against the company, over...

Pro-Palestinian Bella Hadid dropped from another ad campaign

Adidas said Friday it had dropped vocal pro-Palestinian model Bella Hadid from an advertising campaign for retro sneakers referencing the 1972 Munich Olympics, which...

Adidas plans cheaper versions of popular shoes

Adidas is launching cheaper versions of its three-striped shoes like the white and black suede Samba as it aims to spread the trend, CEO...

Adidas plan for Samba and Gazelle sneakers revealed

Adidas aims to build on hot demand for its three-striped white and black Samba and multi-coloured Gazelle sneakers, it's also taking steps to prevent...

Adidas posts first loss in 30 years

German sportswear giant Adidas posted its first annual loss in more than 30 years on Wednesday and warned sales in North America would fall...

Manchester United sign $1.1 bln kit deal

Manchester United signed a 900 million pound ($1.1 billion) deal with Adidas on Monday, renewing the English soccer club's partnership with its official kit...

Vietnam shoemaker for Nike, Adidas cuts almost 6,000 jobs

HANOI: One of Vietnam's largest shoe manufacturers for brands such as Nike and Adidas will cut thousands of workers at the end of next...

Pou Chen: Nike, Adidas shoemaker to invest in India

A subsidiary of the world's largest maker of branded sports footwear Pou Chen will invest 23.02 billion rupees ($280.86 million) to set up a...

Puma’s Gulden to head rival Adidas

Bjorn Gulden, who has led Puma since 2013, will move to the sportswear maker's bigger rival, Adidas, as chief executive from Jan. 1, Adidas...

Kanye West loses billionaire status as Adidas terminates partnership

Adidas has terminated its partnership with rapper turned fashion designer Kanye West following his antisemitic remarks. After the German sportswear brand put their collaboration, which...

Cryptocurrencies brace for winter, virtual Adidas and a bitcoin city

Cryptocurrencies survived one of the largest market shocks since the earliest days of the pandemic last week, with El Salvador a notable dip buyer,...

Adidas ends Reebok era

Adidas is selling Reebok to Authentic Brands Group(ABG) for up to 2.1 billion euros ($2.5 billion) as the German sporting goods company concentrates on...

Adidas pushes online sales and sustainability in five-year plan

Like rivals Puma and Nike, Adidas will put a bigger focus on the women’s market, announcing a partnership with Peloton, which has seen a surge of subscribers during the pandemic

Adidas plans to sell struggling Reebok brand

Adidas said on Tuesday it had decided to begin a formal process aimed at divesting Reebok as part of a five-year strategy it plans to present on March 10

Beyonce and Adidas to launch gender-neutral collection

The partnership comes as Adidas seeks to attract more female customers.

Adidas shifts smart factories to Asia

Sportswear maker Adidas announced Monday it was closing two niche but flagship factories in Germany and the United States that use robots and 4D printing to make sneakers

Was Mugabe’s body wrapped in an Adidas body bag?

An image showing what appears to be an Adidas-branded body bag, supposedly containing the remains of the late Zimbabwean president Robert Mugabe, has been shared hundreds of times

Brand in damage control mode after basketball star’s shoe shreds

Nike was in damage control mode after basketball star Zion Williamson suffered a knee injury when his shoe shredded during a marquee game attended among others by Barack Obama and Spike Lee.
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