Google leans more on algorithms for ads as critics highlight risks
- 11-Jul-2018
SAN FRANCISCO: Alphabet’s Google introduced new ad-buying tools on Tuesday that showcase its growing push to allow machines instead of humans to fine-tune ads and determine where they should run. Advertisers have welcomed the advanced software, which could encourage them to spend more on Google as it makes more efficient use of their money. But […]
How algorithms (secretly) run the world?
- 11-Feb-2017
When you browse online for a new pair of shoes, pick a movie to stream on Netflix or apply for a car loan, an algorithm likely has its word to say on the outcome. The complex mathematical formulas are playing a growing role in all walks of life: from detecting skin cancers to suggesting new […]