Iniesta’s company rebrands Israel-Premier Tech team
- 22-Nov-2025
Geneva: Israel-Premier Tech have been rebranded as NSN Cycling Team after being taken over by sports and entertainment company Never Say Never, which was co-founded by former Barcelona and Spain footballer Andres Iniesta. The Israeli-licensed team were subjected to a series of protests over their involvement in races this year, with Premier Tech stepping down […]
Israeli team under pressure from sponsors to remove Israel’s name and flag
- 25-Sep-2025
PARIS: The Israeli cycling team that has been a focus for pro-Palestinian protests said it was reviewing its branding for next year as sponsors pressured for a name change. The Israel-Premier Tech team took their full name off riders’ jerseys for the recent Vuelta a Espana, which was halted early due to a plethora of […]


