Haier Powers Asia Cup as Gold Sponsor, Strengthens Sport-O-Tainment Play
- 18-Sep-2025
Haier, the No.1 major appliances brand for 16 consecutive years, proudly takes a winning shot at the prestigious Asia Cup 2025 as the Gold Sponsor. With cricket being one of the most celebrated sport, this partnership reinforces Haier’s long-term commitment to Sport-o-Tainment marketing, a crucial strategy to deepen connection with premium, young and sports-savvy consumers. […]
Sponsor complains over NFL anthem controversy
- 02-Nov-2017
LOS ANGELES: A leading sponsor of the National Football League attacked commissioner Roger Goodell on Wednesday for his handling of the national anthem controversy. John Schnatter, the founder and chief executive of the Papa John’s pizza chain, told a conference call he believed the furore over protests during the anthem had hurt sales of his […]
Samsung extends deal as Olympics top sponsor to 2020
- 17-Aug-2014
BERLIN: South Korea's Samsung has extended its top sponsorship contract as an Olympics worldwide partner to 2020, the International Olympic Committee (IOC) said on Sunday.
Chinese sponsor demands changes to ‘Transformers 4’ film
- 22-Jun-2014
BEIJING: A Chinese investment firm has demanded that Paramount Pictures remove scenes from the upcoming action film “Transformers: Age of Extinction” because it believes the movie studio did not meet the obligations of a sponsorship deal between the two companies. Beijing Pangushi Investment Co. Ltd., in a statement dated June 18, said it terminated its […]