Starbucks revamps loyalty program
- 29-Jan-2026
Starbucks will introduce a new three-tiered system to its U.S. loyalty program on March 10, chief brand officer Tressie Lieberman announced
Starbucks union baristas walk out on holiday sales event
- 13-Nov-2025
More than 1,000 Starbucks unionized baristas in over 40 U.S. cities launched an open-ended strike on Thursday, intensifying their push for a collective bargaining agreement over pay and other benefits at the coffee giant. The baristas’ walkout will begin with 65 stores, the Starbucks Workers United said, coinciding with Red Cup Day, a busy holiday […]
Starbucks to sell control of China business to Boyu
- 04-Nov-2025
Starbucks said it would sell control of its operations in China to Boyu Capital in a deal that values the business at $4 billion – one of the largest divestments of a China unit by a global consumer company in recent years. The Seattle-based coffee chain said the funds from investment firm Boyu will help […]
Starbucks CTO resigned amid tech revamp
- 27-Sep-2025
Starbucks CTO Deb Hall Lefevre resigned amid tech revamp
Starbucks announces mass store closures and layoffs
- 25-Sep-2025
Starbucks is taking “significant action” to turn around its struggling business, closing a large number of cafés and announcing a second round of layoffs at its headquarters as part of CEO Brian Niccol’s efforts to resuscitate the troubled chain. Niccol announced Thursday that Starbucks will close hundreds of stores this month, or about 1 percent […]
Starbucks supplier tastes bitter harvest of Trump tariffs
- 02-Sep-2025
September 2, 2025: Swiss coffee machine maker Thermoplan was a small family firm until it rode the wave of late 1990s globalisation to become a key supplier for Starbucks and created more than 500 jobs in a lakeside village by the Alps. The future of those jobs has been thrown into jeopardy since U.S. President […]
Starbucks accelerates new staffing model
- 11-Jun-2025
June 10, 2025: Starbucks CEO Brian Niccol told Reuters on Tuesday that he would accelerate the rollout of the coffeehouse chain’s new staffing and service model, aiming for all 18,000 North American stores by summer’s end, rather than the initial plan for just a third of U.S. stores by year-end. Niccol says the model is […]
Starbucks to lower prices
- 09-Jun-2025
BEIJING, June 9, 2025: Starbucks China will lower the prices of some of its iced drinks by an average of 5 yuan ($0.70) across the country, the company announced on Monday, as competition intensifies and consumers become more cautious about spending. In a post on its Weixin social media account, the U.S. coffee chain said […]
Starbucks union rejects company’s recent offer
- 26-Apr-2025
Starbucks union delegates involved in contract bargaining voted to reject the coffee chain’s latest proposal that guaranteed annual raises of at least 2%, Workers United said. Out of the 490 baristas representing the company’s more than 550 unionized U.S. stores, 81% rejected the proposal, which did not offer any changes to economic benefits such as […]
Starbucks to cut 1,100 jobs
- 24-Feb-2025
Starbucks said on Monday it would eliminate 1,100 corporate roles as CEO Brian Niccol pushes ahead with his efforts to streamline the coffee chain and turn around its business. The layoff would include current support partner roles and several hundred additional open and unfilled positions, Niccol said in a letter to employees. “We are simplifying […]