TikTok rival launched by Russia's Yandex

MOSCOW: Russian internet firm Yandex on Monday released a short video app for fashion and style that it hopes will compete with China’s TikTok app.

The Yandex app is called Sloy, the Russian word for layer, the company said in a statement.

It is currently only available in App Store in Russia, Belarus and Kazakhstan.

 

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Ты смотришь на новую футболку. Футболка смотрит на тебя. В голове лишь один вопрос. С чем тебя носить? Слой помогает так: смотришь ленту, тапаешь на классную футболку и погружаешься в новую плоскость с роликами, где есть похожая вещь и новые идеи для образов. Релиз на iOS совсем скоро!

A post shared by Слой (@instasloy) on Oct 4, 2019 at 6:02am PDT

Its release on Android is planned for 2020, and the company is considering release in Europe and the United States next year, Yandex said.

TikTok, which has more than 500 million users a month and is particularly popular with teenagers in China, allows users to create and share short videos with special effects.