Audi weighs price increases

Volkswagen’s premium Audi brand is weighing whether to pass on the costs of U.S. import tariffs to customers via price increases, it said on Tuesday, adding it was expecting a decision this year on localising production in North America.

Audi has no factory in the United States but is one of the carmakers most exposed to U.S. import tariffs via its plant in San Jose Chiapa, Mexico, which makes the popular Q5 and employs over 5,000 people.

U.S. President Donald Trump earlier this month agreed to exempt automakers for a month from his punishing 25% tariffs on Canada and Mexico so long as they complied with existing free trade rules.

Audi in talks with potential investor

Audi’s finance chief Juergen Rittersberger said the company was considering “the extent to which we will have to pass on at least some of the tariffs to our customers in the form of price increases”.

Audi CEO Gernot Doellner expects a decision on localising production in the North American market — which could include using existing plants of the Volkswagen group or a new plant — this year.

About Audi

Audi AG is a renowned German automotive manufacturer specializing in luxury vehicles. Headquartered in Ingolstadt, Bavaria, Germany, Audi is a subsidiary of the Volkswagen Group, a global automotive powerhouse. The brand is synonymous with premium engineering, innovative technology, and sophisticated design, establishing itself as a key player in the competitive luxury car market.

The origins of Audi trace back to the early 20th century, with the pioneering efforts of August Horch. The company’s history is intertwined with the formation of Auto Union in 1932, a merger of four automotive manufacturers: Audi, DKW, Horch, and Wanderer. The four interlocking rings of the Audi logo symbolize this historic union. Today, Audi upholds a legacy of “Vorsprung durch Technik” (Progress through Technology), consistently pushing the boundaries of automotive innovation.

Audi’s global presence is marked by its extensive production network, with manufacturing facilities strategically located across the world. The brand offers a diverse portfolio of vehicles, ranging from compact cars and sedans to SUVs and high-performance sports cars, including its growing line of electric vehicles. Audi is recognized for its commitment to quality, performance, and cutting-edge features, solidifying its position as a leading luxury automotive brand.