Box Office: 'Wonder Woman 1984' hits a pandemic high in cinema

Wonder Woman 1984 pulled in $36.1 million at worldwide theaters over the Christmas holiday weekend and boosted streaming viewership on HBO Max, Warner Bros. said on Sunday.

An estimated $16.7 million of the box office total came from US and Canadian theaters, the AT&T Inc-owned studio said on Sunday.

That ranked as the highest domestic opening since the COVID pandemic shuttered theaters in March, though the numbers were a fraction of usual receipts for a big-budget action flick. The 2017 Wonder Woman film opened with $103.2 million domestically.

With two-thirds of North American theaters closed, Warner Bros. opted for an unusual arrangement, making WW84 available at the same time to US customers of AT&T’s HBO Max streaming service.

Millions watched the film on HBO Max, the company said in a statement, but it did not specify how long they tuned in. Total viewing hours on the platform tripled on Friday compared with a typical day in the previous month, the statement said.

The movie “exceeded our expectations across all of our key viewing and subscriber metrics in its first 24 hours on the service,” said Andy Forsell, executive vice president, and general manager of WarnerMedia Direct-to-Consumer.

Paul Dergarabedian, a senior media analyst at research firm Comscore, said WW84 performed well in theaters given “an extremely challenging marketplace.”

“Considering the availability of this blockbuster film at home, the numbers for the theatrical debut of WW84 should actually be encouraging to a theatrical exhibition,” he said.

WW84 faced competition from the critically praised Pixar animated movie Soul, which Walt Disney Co delivered to the Disney+ streaming service and some theaters overseas. It did not disclose how many people watched Soul via streaming.

Warner Bros. has announced the same hybrid release strategy for its 17 theatrical movies in 2021, sparking a backlash from some top Hollywood directors and cinema operators, who hope for a rebound after COVID-19 vaccinations increase.

Through Sunday, 2020 domestic box office receipts totaled $2.3 billion, down 80 percent from a year earlier, according to Comscore.